The Designful Company has ratings and 20 reviews. Annie said: When I saw the AIGA imprint on this book, I figured it might mean that the ideas inside. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business. About the Author Marty Neumeier is president of Neutron, a San Francisco firm that designs and facilitates culture-change programs that spur innovation, build.

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The Tipping Point Malcolm Gladwell.

If you dont see that calling it hte decent prototype constitutes high praise, you need this book. Follow these rules and your company can innovate faster, collaboratively and continuously. A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Apr 30, Ron rated it did not like it.

About the Author – The Designful Company [Book]

Instead, we need to start from a place outside traditional management. The universal process we call design. How to Build a Culture of Nonstop Innovation 3.

And not to be self-aggrandizing either, but this was a case of preaching to the converted for me and not going nearly xompany enough. To ask other readers questions about The Designful Companyplease sign up.


He talks up collaboration as the proper means to “designful” ends — but then he limits it a bit with “take this in-house”, “outsource that”. Eat Their Lunch Anthony Iannarino.

The main thesis is that design drives innovation which powers brands which then creates loyalty and raises profits. Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didnt exist before. Return to Book Page. Judge This Chip Kidd. The Designful Company makes a great contribution to our understanding of design as a core business competence.

The first half of the book interested me far more than the latter half. Strengths Based Selling Brian Brim. There’s really nothing objectionable in this book, which is what’s wrong with it. That’s not to say it’s a bad book, or that it wouldn’t be completely game-changing for many readers.

Presentation Zen Garr Designfhl. Nov 28, Iamthird rated it it was ok.

Overall, The Designful Company is a good read those interested in how design can speed up innovation while reducing risk, but I certainly wouldn’t make this the only book you read on the subject.

Easy to say, harder to put in real life in my opinion. The focus of this particular book is how virtually everything in business can be designed, and designed more effectively.


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The Designful Company

By eesignful to use this website, you agree to their designcul. I do love Neumeier’s books and style of writing, and TDC was no exception. Today we have to design the way forwardor risk ending up in the fossil layers of history. Leave a Reply Cancel reply Enter your comment here However in general I felt like the book was more tailored towards business owners, managers, and decision makers, rather than lowly creative folk like myself.

The Designful Company, by Marty Neumeier

Jamil rated it really liked it Oct 02, In a designful company, the focus is on the customer. Apr 01, Ashley rated it really liked it. Chock-full of great insights.

It may not be quite as focused or hardhitting as his previous works, but Neumeier still manages to keep me interested in seeing what he comes out with next.

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